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Books by Tony Yeshin






Sales Promotion(1st Edition)
by Tony Yeshin
Paperback, 321 Pages, Published 2006 by International Thomson Business Press
ISBN-13: 978-1-84480-161-9, ISBN: 1-84480-161-6






Advertising(1st Edition)
by Tony Yeshin
Paperback, 465 Pages, Published 2005 by Cengage Learning Emea
ISBN-13: 978-1-84480-160-2, ISBN: 1-84480-160-8






Integrated Marketing Communications
(Cim Student Series)
by Tony Yeshin
Paperback, 320 Pages, Published 1999 by Butterworth-Heinemann
Student Edition
ISBN-13: 978-0-7506-1923-3, ISBN: 0-7506-1923-6






CIM Coursebook 01/02 Integrated Marketing Communications(Updated)
by Chris Fill, Tony Yeshin
Paperback, 216 Pages, Published 2001 by Butterworth-Heinemann
ISBN-13: 978-0-7506-5311-4, ISBN: 0-7506-5311-6






CIM Coursebook 00/01(Updated)
Integrated Marketing Communications
by Tony Yeshin
Paperback, 320 Pages, Published 2000 by Butterworth-Heinemann
ISBN-13: 978-0-7506-4924-7, ISBN: 0-7506-4924-0






Integrated Marketing Communications
by Tony Yeshin
Digital, 320 Pages, Published 2012 by Routledge
ISBN-13: 978-1-136-39507-9, ISBN: 1-136-39507-5






Integrated Marketing Communications
by Tony Yeshin
Digital, 371 Pages, Published 1999 by Society For Neuroscience
ISBN-13: 978-0-08-049543-9, ISBN: 0-08-049543-5






Marketing Communications Strategy
(The Butterworth-Heinemann Marketing Series)
by Tony Yeshin
Paperback, 308 Pages, Published 1995 by Butterworth-Heinemann
ISBN-13: 978-0-7506-1989-9, ISBN: 0-7506-1989-9






Marketing Communications Strategy 1996-97
(CIM Student Workbook: Diploma)
by Tony Yeshin
Paperback, 214 Pages, Published 1996 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-2906-5, ISBN: 0-7506-2906-1






Integrated Marketing Communications
The holistic approach
by Tony Yeshin
Digital, 320 Pages, Published 2012 by Routledge
ISBN-13: 978-1-136-39506-2, ISBN: 1-136-39506-7






Integrated Marketing Communications
by Tony Yeshin
Digital, Published 2012 by Routledge
ISBN-13: 978-1-136-39502-4, ISBN: 1-136-39502-4






Chartered Inst of Mktg/Butterworth- Heinemann Marketing
Integrated Marketing Communications
by Tony Yeshin
Published 2012
ISBN-13: 978-1-281-01308-8, ISBN: 1-281-01308-0






Integrated Marketing Communications
by Tony Yeshin
Digital, Published 2012 by Routledge
ISBN-13: 978-1-136-39504-8, ISBN: 1-136-39504-0






Advertising
by Tony Yeshin
Printed Access Code, Published 2007 by Biz/Ed
ISBN-13: 978-1-84480-842-7, ISBN: 1-84480-842-4






Consumer Behaviour
an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac
by J. Summers, Roger Blackwell, Tony Yeshin, William Chitty
Published 2006
ISBN-13: 978-0-17-098999-2, ISBN: 0-17-098999-2






Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac + Writing Guidelines for Business Students + Macromedia Studio MX 2004
Step-by-Step
by J. Summers, M. Gardiner, Kirsti Aho, William Chitty, Nigel Barker, Lisa Emerson, Tony Yeshin
Published 2005
ISBN-13: 978-0-17-099603-7, ISBN: 0-17-099603-4






Marketing Communications
Study Guides (MBA)
by Tony Yeshin
Paperback, 154 Pages, Published 2000 by University Of Lincolnshire & Humberside
ISBN-13: 978-1-86050-184-5, ISBN: 1-86050-184-2






Marketing Communications
Primer (MBA)
by Tony Yeshin
Paperback, 116 Pages, Published 2000 by University Of Lincolnshire & Humberside
ISBN-13: 978-1-86050-172-2, ISBN: 1-86050-172-9






Integrated Marketing Communications
The Holistic Approach
by Tony Yeshin
Hardcover, 96 Pages, Published 2000 by Butterworth-Heinemann Ltd
ISBN-13: 978-0-7506-4801-1, ISBN: 0-7506-4801-5






Marketingonline Band 4
by Tony Yeshin
Hardcover, Published 2000 by Butterworth-Heinemann
ISBN-13: 978-0-7506-4662-8, ISBN: 0-7506-4662-4



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