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Books by Donald Lehmann






Marketing Metrics and Financial Performance
(Marketing Science Institute (MSI) Relevant Knowledge Series)
by Donald R. Lehmann, David J. Reibstein
Paperback, 92 Pages, Published 2006 by Marketing Science Institute
ISBN-13: 978-0-9657114-7-0, ISBN: 0-9657114-7-1






Product Management(4th Edition)
(McGraw-Hill/Irwin Series in Marketing)
by Donald R. Lehmann, Russell S. Winer
Hardcover, 512 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-286598-1, ISBN: 0-07-286598-9






Managing Customers as Investments(1st Edition)
The Strategic Value of Customers in the Long Run
by Donald R. Lehmann, Sunil Gupta
Hardcover, 224 Pages, Published 2005 by Wharton School Publishing
ISBN-13: 978-0-13-142895-9, ISBN: 0-13-142895-0






Product Management
by Donald R. Lehmann, Russell S. Winer
Paperback, 512 Pages, Published 1997 by Mcgraw-Hill Education (Ise Editions)
International Edition
ISBN-13: 978-0-07-115424-6, ISBN: 0-07-115424-8






Meta-Analysis in Marketing
Generalization of Response Models
by John U. Farley, Donald R. Lehmann
Hardcover, 121 Pages, Published 1986 by Lexington Books
ISBN-13: 978-0-669-14039-2, ISBN: 0-669-14039-2






Product Management(4th Edition)
by Donald R. Lehmann, Russell S. Winer
Paperback, 507 Pages, Published 2010 by Mcgraw-Hill Primis
ISBN-13: 978-0-390-23098-0, ISBN: 0-390-23098-7






Analysis for Marketing Planning(7th Edition)
(Irwin Marketing)
by Donald R. Lehmann, Russell S. Winer
Paperback, 312 Pages, Published 2007 by Mcgraw-Hill Education
ISBN-13: 978-0-07-352984-4, ISBN: 0-07-352984-2






Product Management(4th Edition)
(Mcgraw Hill Series in Marketing)
by Donald R. Lehmann, Russell S. Winer
Paperback, 512 Pages, Published 2004 by Tata Mcgraw-Hill
ISBN-13: 978-0-07-060348-6, ISBN: 0-07-060348-0






Analysis for Marketing Planning
(McGraw-Hill International Editions: Marketing & Advertising Series)
by Donald R. Lehmann, Russell S. Winer
Paperback, 180 Pages, Published 1997 by Mcgraw-Hill Education (Ise Editions)
International Edition
ISBN-13: 978-0-07-115423-9, ISBN: 0-07-115423-X






Analysis for Marketing Planning(6th Edition)
by Donald R. Lehmann, Russell S. Winer
Paperback, 288 Pages, Published 2004 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-286596-7, ISBN: 0-07-286596-2






Analysis for Marketing Planning(5th Edition)
by Russell S. Winer, Donald R. Lehmann
Paperback, 272 Pages, Published 2001 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-027547-8, ISBN: 0-07-027547-5






Analysis for Marketing Planning(3rd Edition)
(The Irwin Series in Marketing)
by Donald R. Lehmann, Russell S. Winer
Paperback, 198 Pages, Published 1993 by Richard D Irwin
ISBN-13: 978-0-256-12276-3, ISBN: 0-256-12276-8






Analysis for Marketing Planning(2nd Edition)
by Donald R. Lehmann, Russell S. Winer
Paperback, 186 Pages, Published 1991 by Richard D Irwin
ISBN-13: 978-0-256-08681-2, ISBN: 0-256-08681-8






Product Management. Donald R. Lehmann, Russell S. Winer(4th Edition)
(College Ie (Reprints))
by Donald R. Lehmann, Russell S. Winer, Winer Lehmann
Paperback, 512 Pages, Published 2006 by Mcgraw-Hill
International Edition
ISBN-13: 978-0-07-123832-8, ISBN: 0-07-123832-8






Market Research and Analysis(3rd Edition)
by Donald R. Lehmann
Hardcover, 896 Pages, Published 1989 by Richard D Irwin
ISBN-13: 978-0-256-07038-5, ISBN: 0-256-07038-5






Product Management
by Donald R. Lehmann, Russell S. Winer
Hardcover, 437 Pages, Published 1993 by Richard D Irwin
ISBN-13: 978-0-256-11623-6, ISBN: 0-256-11623-7






Assessing Marketing Strategy Performance
(Marketing Science Institute (MSI))
by Christine Moorman, Donald R. Lehmann, Marketing Science Institute
Paperback, 292 Pages, Published 2004 by Marketing Science Institute
ISBN-13: 978-0-9657114-4-9, ISBN: 0-9657114-4-7






Analysis for Marketing Planning
by Donald R. Lehmann, Russell S. Winer
Hardcover, 175 Pages, Published 1988 by Longman Higher Education
ISBN-13: 978-0-256-05783-6, ISBN: 0-256-05783-4






Product Management(3rd Edition)
by Donald R. Lehmann, Russell S. Winer
Hardcover, 530 Pages, Published 2001 by Mcgraw-Hill/Irwin
ISBN-13: 978-0-07-027549-2, ISBN: 0-07-027549-1






Market Research and Analysis - Donald R. Lehmann(2nd Edition)
by Donald R. Lehmann
Hardcover, 812 Pages, Published 1985 by Mcgraw-Hill Higher Education
ISBN-13: 978-0-256-03084-6, ISBN: 0-256-03084-7



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Donald Lehmann

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Lehmann, Donald R., Winer, Russell S

Russell Winer Winer Russell Lehmann

Donald

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Winer, R.S. And Lehmann, D.R.


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