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Books by Don Schultz






Building Customer-brand Relationships(1st Edition)
by Professor Schultz Don E., Beth E. Barnes, Marian Azzaro, Hiedi F. Schultz, Heidi F. Schultz, Schultz Et Al
Paperback, 480 Pages, Published 2009 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-7656-1799-6, ISBN: 0-7656-1799-4






Integrated Marketing Communications(1st Edition)
Putting It Together & Making It Work
by Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum, Heidi Schultz, Stanley L. Tannenbaum
Hardcover, 218 Pages, Published 1993 by Mcgraw-Hill
ISBN-13: 978-0-8442-3363-5, ISBN: 0-8442-3363-3






Essentials of advertising strategy
by Don E. Schultz
Paperback, Published 1981 by Crain Books, Chicago
ISBN-13: 978-0-87251-045-6, ISBN: 0-87251-045-X






Strategic Brand Communication Campaigns(5th Edition)
by Don E. Schultz, Beth E. Barnes, Dennis G. Martin
Hardcover, 400 Pages, Published 1999 by Mcgraw-Hill
ISBN-13: 978-0-8442-2952-2, ISBN: 0-8442-2952-0






Raising the Corporate Umbrella
Corporate Communications in the Twenty-First Century
by Philip J. Professor Kitchen, Don E. Professor Schultz
Hardcover, 432 Pages, Published 2001 by Palgrave Macmillan
ISBN-13: 978-0-333-92639-0, ISBN: 0-333-92639-0






Essentials of Advertising Strategy(2nd Edition)
by Don E. Schultz, Stanley I. Tannenbaum
Paperback, 98 Pages, Published 2001 by Natl Textbook Co Trade
ISBN-13: 978-0-8442-3044-3, ISBN: 0-8442-3044-8






Strategic Advertising Campaigns(3rd Edition)
by Don E. Schultz
Hardcover, 608 Pages, Published 2001 by Mcgraw-Hill Contemporary
ISBN-13: 978-0-8442-3055-9, ISBN: 0-8442-3055-3






Understanding China's Digital Generation(1st Edition)
A marketer's guide to understanding young Chinese consumers
by Heidi Schultz, Martin P. Block, Don E. Schultz
Paperback, 324 Pages, Published 2013 by Prosper Business Development Corporation
ISBN-13: 978-0-9848756-1-0, ISBN: 0-9848756-1-1






Sales Promotion Essentials(3rd Edition)
The 10 Basic Sales Promotion Techniques...and How to Use Them
by Don E. Schultz
Hardcover, Published 1998 by Natl Textbook Co Trade
ISBN-13: 978-0-8442-3354-3, ISBN: 0-8442-3354-4






IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication(1st Edition)
by Don E. Schultz, Heidi F. Schultz
Hardcover, 320 Pages, Published 2003 by Mcgraw-Hill Education
ISBN-13: 978-0-07-141662-7, ISBN: 0-07-141662-5






Communicating Globally
An Integrated Marketing Approach
by Don E. Schultz, Philip J. Kitchen, Kitchen Schultz
Paperback, 280 Pages, Published 2000 by Palgrave Macmillan
ISBN-13: 978-0-333-92137-1, ISBN: 0-333-92137-2






Reliability Rules(Illustrated)
How Promises Management Can Build Your Company Culture, Bid Your Brand, and Build Your Bottom Line
by Don E. Schultz, Reg F. Price, 唐·舒尔茨
Hardcover, 244 Pages, Published 2009 by Racom Communications
ISBN-13: 978-1-933199-12-2, ISBN: 1-933199-12-1






Brand Babble(1st Edition)
Sense and Nonsense About Branding
by Don E. Schultz, Heidi F. Schultz, Don Schulz
Hardcover, 156 Pages, Published 2003 by South-Western Educational Pub
ISBN-13: 978-0-538-72714-3, ISBN: 0-538-72714-4






How to Sell More Stuff!
Promotional Marketing That Really Works
by Steve Smith, Don E. Schultz
Paperback, 400 Pages, Published 2004 by Kaplan Publishing
ISBN-13: 978-0-7931-9331-8, ISBN: 0-7931-9331-1






Media Generations(9th Edition)
Media Allocation In A Consumer-Controlled Marketplace
by Martin P. Block, Don E. Schultz
Paperback, 142 Pages, Published 2009 by Prosper Business Development Corporation
ISBN-13: 978-0-9819415-1-6, ISBN: 0-9819415-1-6






Communicating Globally(1st Edition)
An Integrated Marketing Approach
by Don E. Schultz, Philip J. Kitchen
Hardcover, 280 Pages, Published 2000 by Mcgraw-Hill
ISBN-13: 978-0-8442-2522-7, ISBN: 0-8442-2522-3






The New Marketing Paradigm(1st Edition)
Integrated Marketing Communications
by Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum, Stanley L. Tannenbaum
Paperback, 240 Pages, Published 1996 by Mcgraw-Hill
ISBN-13: 978-0-8442-3452-6, ISBN: 0-8442-3452-4






Measuring Brand Communication ROI
by Don E. Schultz, Jeffrey S. Walters
Paperback, 179 Pages, Published 1997 by Assn Of Natl Advertisers
ISBN-13: 978-1-56318-053-8, ISBN: 1-56318-053-7






Sales Promotion Essentials(3rd Edition)
The 10 Basic Sales Promotion Techniques... and How to Use Them
by Don E. Schultz, William A. Robinson, Lisa A. Petrison
Paperback, 240 Pages, Published 1998 by Mcgraw-Hill
ISBN-13: 978-0-8442-3355-0, ISBN: 0-8442-3355-2






Asia Branding(1st Edition)
Connecting Brands, Consumers and Companies
by T. C. Melewar, Don E. Schultz, Bang Nguyen
Paperback, 368 Pages, Published 2016 by Palgrave
ISBN-13: 978-1-137-48995-1, ISBN: 1-137-48995-2



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